Definition: What is a Tagline + How to Create One (the Best Examples)

What is a Tagline?

A tagline is a short, memorable phrase that helps to define a brand. It is often used in advertising and marketing to create a lasting impression in the minds of consumers. A good tagline can help to make a brand more recognizable, memorable, and appealing.

Here are a few examples of taglines:

Nike: Just Do It.
Apple: Think Different.
Google: Don’t Be Evil.
Coca-Cola: The Pause That Refreshes.
McDonald’s: I’m Lovin’ It.

Different types of taglines

There are many different types of taglines, but they can generally be divided into two categories: descriptive and persuasive. Descriptive taglines simply describe the product or service that the brand offers. Persuasive taglines, on the other hand, try to convince consumers to buy the product or service.

Tagline vs. Slogan

A tagline is often confused with a slogan. While the two terms are often used interchangeably, there is actually a difference between them. A tagline is a short, memorable phrase that helps to define a brand, while a slogan is a longer, more detailed statement that explains the brand’s mission or purpose.

What Makes a Great Tagline?

A great tagline has several key elements. First, it should be short and easy to remember. Second, it should be relevant to the brand and its target audience. Third, it should be unique and memorable. Fourth, it should be positive and upbeat. Fifth, it should be consistent with the brand’s image and values. Last but not least, you can give the tagline a nice aesthetic font to give it a body.

The Importance of Taglines in Business

A tagline can be an important asset for a business. It can help to make a brand more recognizable, memorable, and appealing. A good tagline can also help to build brand awareness and create a positive image for the brand.

Inspiring Tagline Examples

Here are a few examples of inspiring taglines:

Nike: Just Do It.
Apple: Think Different.
Google: Don’t Be Evil.
Coca-Cola: The Pause That Refreshes.
McDonald’s: I’m Lovin’ It.

How to Create a Great Tagline

If you’re thinking about creating a tagline for your brand, here are a few tips:

Start by brainstorming a list of ideas.
Consider your brand’s target audience and what they want to hear.
Keep your tagline short and easy to remember.
Make sure your tagline is relevant to your brand and its mission.
Test your tagline with potential customers to get their feedback.
Be patient, and don’t be afraid to experiment.

FAQs about Taglines

What are some common mistakes people make when creating taglines?

Some common mistakes people make when creating taglines include:

Making their tagline too long.
Making their tagline too complicated.
Making their tagline too negative.
Making their tagline too generic.
Not testing their tagline with potential customers.

How often should I update my tagline?

There is no one-size-fits-all answer to this question. Some brands may need to update their tagline more often than others. It depends on a number of factors, including the brand’s target audience, the industry it operates in, and the competitive landscape.

Do I need to hire a professional to create my tagline?

You don’t need to hire a professional to create your tagline. However, hiring a professional copywriter or branding expert may be worthwhile if you’re not confident in your ability to create a great tagline.